Posted: Mon 22nd Nov 2021

Reality TV star the new face of award-winning Welsh leisure business

Business, in Wales.
This article is old - Published: Monday, Nov 22nd, 2021

A POPULAR reality TV star is the new ambassador for a North Wales Leisure Firm.

The Real Housewives of Cheshire (RHOC) favourite Ester Dee will represent the UK Leisure Living brand going forward.

Born in the Czech Republic, Ester says she is thrilled to be joining forces with the multi award-winning company, which has sites in Deeside, Mochdre and St Asaph.

The 35 year-old – a former Playboy playmate who also appeared on Celebrity Dinner Date and Celebrity Coach Trip – now lives in Deganwy with daughter Pearl and looks forward to working alongside Managing Director Gareth Jones and his 15 -strong team.

“UK Leisure Living is a fantastic business, at the forefront of products for the home and garden,” said Ester.

“I am really excited by their range of amazing items – and those which are coming soon – and as someone who now lives in North Wales feel proud to support a growing local company which plays such a big part in the community.

“We have lots of exciting things in store, so watch this space!”


Among the innovative lines to be introduced by UK Leisure Living is a collaboration with Swedish group Tylo – a pioneer in the production and global distribution of saunas, steam rooms and steam showers – and a brand new range of barbecue grills and garden furniture.

Gareth is also celebrating another award win, this time for Best Hot Tub and Leisure Company at the UK Enterprise Awards 2021.

He said: “We have had an incredible start to 2021 and are already ahead of last year’s sales, and last year was the best we’ve ever had.

“Next year we are moving our focus and will be positioning ourselves as the area’s leading outdoor leisure retailer, with products you won’t find anywhere else.”

Gareth added: “As we grow as an organisation, we want to keep raising our profile, so it is great to have Ester onboard.


“She is a dynamic, entrepreneurial person who is very popular, especially on social media channels including Instagram – where she has more 279,000 followers – and with viewers of The Real Housewives of Cheshire. She also shares our love for hot tubs, being an avid user herself.

“The partnership is a great fit, and we can’t wait to get started.”

Ester recently returned to RHOC for series 13 after announcing her departure last year.

An iconic figure on the ITVBe show, she has enjoyed a busy time since joining the cast in 2016, launching her own swimwear range – All About the Beach – and working with other notable brands including Rolls Royce and Nutri Body.

The UK Leisure Living group includes Carbon Zero Renewables, The Swim Spa Centre, Outdoor Kitchens North Wales and North West, Verandas North Wales and North West, Hot Tubs North Wales and Cheshire, and Saunas North Wales and Cheshire.


Wrexham architect lays foundation for further growth with North West expansion plans


Students with disabilities excelling in sports and business at Welsh college


Fearless college fundraisers to scale their biggest challenge yet for children’s hospices


Welsh business hub opens fourth shop and support centre to meet retail demand


Thrilling new water park to create jobs and make waves in seaside town after planning green light


New interview scheme will guarantee North Wales employers find the perfect candidate


100+ celebrate diversity and education with college’s growing Culture Collective