Posted: Thu 5th Oct 2023

Leisure company submits multi-million pound plans for new holiday park development

Business, in Wales.
This article is old - Published: Thursday, Oct 5th, 2023

MULTI-MILLION pound plans have been submitted for the development of a spectacular state-of-the-art leisure complex at a popular holiday park.

SF Parks submitted proposals for a six-lane bowling alley, rooftop bar, extended amusement arcade and relocated reception and offices at its Golden Gate Holiday Centre in Towyn.

The revamped facilities will complement a new swimming pool and recently renovated clubhouse on-site and come as the business seeks to increase the current 7 ½ month season to 10 ½ months in a bid to further boost the local economy and create more full-time jobs.

Doing so would also mean these high-quality attractions could be used by caravan owners and the public throughout the year.

It is another significant investment by directors Oliver and Jonathan Seldon, who want to build the seaside town’s reputation as a popular tourist destination.

“Bringing people to the area throughout the year, not just in the summer, is vital for Towyn and surrounding areas,” said Jonathan.


“Which is why the application to extend the season at Golden Gate to 10 ½ months goes hand-in-hand with our plans to transform the leisure facilities and continue improving the experience for our loyal customers.”

Oliver added: “Our plans for Golden Gate and White House will be followed by improvements at our other parks, as across the portfolio we want to continue creating high-quality facilities for families to enjoy.


“We have had tremendous feedback from owners, from the community and businesses who all want to see more things to do, more jobs and a thriving Towyn all-year round – our commitment to further investment reflects that.”

In addition to White House and Golden Gate – which host more than 830 caravans – SF Parks owns Riverside and Sun Valley in Rhuddlan, and Sirior Bach in Moelfre, Abergele.


Plans for Golden Gate come just months after a successful application to build a new high ropes course, spa, sauna, and gym complex and wine bar at neighbouring White House Leisure Park.


That will be followed by an upgrade to Jakes family restaurant and pub, an amusement arcade, a cinema room, and soft play, accompanying existing facilities including a crazy golf course and food and drinks outlets, plus ‘The Jump’, an adrenaline-fuelled activity where customers can leap from a three or six-foot platform onto a giant airbag.


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